What is Amazon Ads software?

What is Amazon Ads Software?

Amazon Ads software is a tool that connects directly to your Amazon Advertising account, simplifying the creation, management, and optimization of advertising campaigns. These platforms are designed to make running Amazon ads more efficient by automating repetitive tasks, providing valuable insights, and boosting the overall performance of your ads. Whether you’re a seller, vendor, or agency, Amazon Ads software can handle multiple campaigns at scale, helping you focus on strategy rather than manual tasks.

Why Use Amazon Ads Software?

While Amazon offers its official Ads Console, which is powerful, many sellers quickly find it limiting when managing a large number of products or campaigns. Here’s why:

1. Campaign Creation

Creating campaigns for each of your products (especially parent ASINs) is a best practice for sellers. However, doing this manually can quickly become overwhelming if you have many products. On top of that, you must manage different ad formats like Sponsored Products, Sponsored Display, and Sponsored Brands, all of which require time and expertise.

Finding the right keywords, setting competitive bids, and assigning an appropriate budget for each campaign can be time-consuming and prone to errors when done manually.

2. Campaign Optimization

Growing your sales profitably is the ultimate challenge. After your ads are running, you’ll need to continually monitor and optimize their performance. This involves:

• Reducing bids on low-performing keywords and increasing bids on high-converting terms.
• Keyword research to find new opportunities.
• Allocating budget more effectively.
• Excluding irrelevant search terms to avoid wasted ad spend.

Without proper tools, this process can become complicated and time-intensive. Amazon Ads software helps by automating many of these optimizations, ensuring your campaigns stay profitable and competitive.

Advigator

Advigator is an Amazon Advertising Software that simplifies every step of the advertising process. It stands out for its ease of use and high level of automation, making it accessible even for those without deep advertising knowledge.

Unlike other platforms where you need to manually analyze data and set rules, Advigator does it for you. The software automatically handles best practices such as:

• Automated bid optimization – Your bid is lowered for underperforming keywords and increased elsewhere. This ensures that the campaign’s ACOS tends to align with the target you have set.
• Automated keyword research – Keywords are found for you whether the product is new or for a mature product where a customer has purchased your product from a new search term.
• Automated dayparting – Your bids are reduced at night and increased during the day. This way, you save money at night when clicks are of lower quality. The budget lasts longer and overall efficiency improves.
• Automated budget allocation – Distribute the budget set by the seller at the product level across sub-campaigns such as Sponsored Products, Display, Brand, and Video. With optimal allocation, the chances of one campaign running out of budget while another has unused excess are reduced.

Advigator is designed specifically for Amazon sellers, meaning you don’t need to be a marketing expert to use it. Whether you have one product or a large catalog, Advigator helps streamline the entire process, so you can focus on growing your business rather than getting bogged down by ad management.