Amazon Ads examples

Are you ready to unlock the potential of Amazon Ads but unsure where to start? You’re in the right place. We’ll break down the essential steps, strategies, and tips to help you easily navigate Amazon Ads, regardless of your business size or budget.

Imagine your products gaining visibility among millions of Amazon shoppers, driving targeted traffic, and delivering measurable results. Dive into this guide; by the end, you’ll know how to launch effective Amazon Ads that help your business grow.

Types of Amazon PPC Ads

Amazon offers three main PPC ad formats:

1. Sponsored Products

Sponsored Product Ads are cost-per-click (CPC) ads that promote individual products. These ads blend seamlessly with organic search results, making them highly effective for boosting product visibility.

You can target keywords manually or leverage Amazon’s automatic targeting to reach relevant shoppers. As with other PPC options, you only pay when a shopper clicks on the ad, providing full control over your budget and keyword bids.

Sponsored Products Ad Placement

These ads appear in Amazon search results and on product detail pages, ensuring prime visibility to shoppers.

Example of Sponsored Products Ad

Benefits of Sponsored Products Ads

• Boost product visibility for shoppers actively searching.
• Build momentum for new product launches.
• Secure top positions for specific keywords and target competitor customers.
• Gain valuable insights through Amazon’s automatic targeting and performance reporting tools.

2. Sponsored Brands Ads

Sponsored Brands Ads feature your brand logo, custom headline, and multiple products, designed to boost your visibility and strengthen brand awareness. Brand Registry is required.

Where do sponsored brands ads appear?

These ads appear above, beside, or below Amazon search results, directing customers to your brand store or product detail pages.

Example of Sponsored Brands Ad

Example of Sponsored Brands Video Ad

More examples of Sponsored Brands Video Ads can be found in the Amazon Ad library.

Benefits of Sponsored Brands Ads

• Increase brand awareness with highly customizable ad designs.
• Utilize video ads for better conversions and brand storytelling.
• Promote multiple products simultaneously to maximize visibility.
• Build a customized landing page to create a branded shopping experience.

3. Sponsored Display Ads

Sponsored Display Ads help you re-engage potential customers who have already viewed your product or similar items, both on and off Amazon. These ads are excellent for retargeting audiences and driving conversions.

Amazon offers two targeting options:

1. Interest-based targeting: Reach a wider audience by targeting shoppers based on their interests, helping to build brand awareness.
2. Product-based targeting: Target similar, complementary, or competitor products to boost visibility or promote your product as an add-on.

Sponsored Display Ad Placement

These ads are placed on product pages, customer review pages, and related product sections.

Example of Sponsored Display Ad

Benefits of Sponsored Display Ads

• Expand reach with auto-generated campaigns optimized for conversions.
• Easily retarget shoppers with Amazon’s PPC tools for display ads.
• Cross-sell and upsell products, targeting shopper interests and competitor product pages.

Amazon Ad Library

The Advigator Amazon Ad Library is a free resource that lets sellers browse millions of sponsored brand advertising campaigns for ad inspiration. Refine your search by brand, headline, category or ASIN then choose to view advertisements that ran worldwide or in a specific market.