We configure everything based on best practices and data analysis, but you can always customize the values to fit your preferences.
Targeting size
Change the criterion for selecting the keywords to include in targeting.
You can select only those that have already generated at least one order, or even if they have an above-average CTR.
Targets type
Choose match types, target types, and strategic automatic expressions.
Up & down bidding
By default, we keep the up & down bidding strategy always enabled until the actual ACoS exceeds your target ACoS by a certain threshold.
However, you have the option to keep it always enabled, use down-only, or use a manual bidding strategy.
Hourly bidding
We import hourly data from Amazon Marketing Stream (AMS) and calculate the conversion rate for each hour of the day. Subsequently, we automatically reduce the bids for clicks during the night and increase them during the day.
However, you have the option to disable this feature or set your own values for each hour of the day.
Target ACoS by campaign type
You can choose an ACoS target either per product (parent ASIN) or for each ad format.
Import from old campaigns
If you launch a new product (e.g., a replacement or a new version similar to the previous one), you can force the system to read data from the old campaign.
