Listing optimization

Amazon review analyzer

Use the AI analyzer tool to extract customer data from product reviews and boost your brand experience

To improve the conversion rate of an advertising campaign, try Advigator. Then, analyze product reviews for honest feedback on what customers are thinking about your products.

Reviews provide direct feedback on customers’ needs, preferences, and new market demands. Negative or constructive feedback provides sellers with suggestions on improving the product quality or enhancing the product listings.

However, reading each review and extracting data takes a lot of work. Advigator can help. The Chrome extension offers an Amazon review analyzer using AI technology.

How it works

  1. Install the Advigator Chrome Extension
  2. Go to Amazon.com (or any other countries)
  3. Navigate to the product page or keyword page.
  4. Click on the “Customer Reviews” tab
  5. Generate a summary of reviews based on 5 stars, 4 stars, 3 stars, 2 stars, or 1 star.

To improve your existing product, read customer reviews. Data from customer reviews can be exported as a CSV.

Amazon main image requirements

Analyze Customer Reviews by ASIN

AI analyzes customer reviews based on the search term and the number of stars the review received.

For this Softsoap moisturizing lotion hand soap, you could read all 47 5-star reviews…or use the AI review analyzer tool for an immediate search term analysis.

Amazon main image requirements

Did you choose to use AI to generate a summary? We thought so.

We can quickly understand customer feedback about this product including the pros and cons.

Reasons why customers are satisfied with the product: scent, moisturizing, cleaning effectiveness, convenience, value for money, and usability.

Reasons why customers are not satisfied with the product: size of the container, price.

Finally, there is an AI-generated summary of the overall customer sentiments, the main positive points, and the main negative points.

Amazon main image requirements

The tool can also be used to analyze product reviews based on the keyword.

Amazon main image requirements

Why is it important to analyze Amazon product reviews?

  • Find an entrance into a new market: Read negative reviews of competitor’s products to identify a weakness you can take advantage of to gain entry into a new market
  • Enhance product quality: Analyze reviews with lower stars and use customer feedback to improve existing products or create entirely new ones
  • Boost sales conversion: Scrape customers’ reviews to learn keywords that customers used to find and describe the product. Incorporate these keywords into your product page.
  • Data-driven insights: Extract data from customer reviews and use data analysis to drive future business decisions such as inventory planning or marketing strategies.