Automated Dayparting software for Amazon Ads

How dayparting works in Advigator

If you’re looking to improve your Amazon Ads budget efficiency, dayparting is a powerful feature in Advigator that adjusts your bids throughout the day. It might seem like a small tweak, but advertisers who fine-tune their bids based on hourly performance can see a 5-7% increase in profits. Let’s break down how this works and why it’s important.

What is Dayparting?

Dayparting, or hourly bidding, is a feature in Advigator that adjusts keyword bids dynamically throughout the day. Every hour, based on performance data, the software increases or decreases bids to optimize for higher conversion rates.

For example, during late-night hours, like from 12 AM to 3 AM, bids may be set to 30% lower than the average, as conversions are typically lower. Conversely, bids might increase during peak shopping hours in the day when conversions are more frequent.

Here’s a visual representation of how hourly bidding adjustments work:

To ensure budget efficiency, Advigator also disables “up & down” bidding and placement bidding during the night when conversion rates dip. This helps prevent unnecessary spending during low-traffic hours.

How Does Advigator Gather Data?

Advigator utilizes Amazon Marketing Stream (AMS) to collect hourly data on your campaigns. Every time a search term triggers a click, Amazon provides a detailed breakdown of performance by hour. Advigator stores and analyzes this data, calculating optimal bid adjustments based on each product’s unique performance.

This data-driven approach allows Advigator to automatically make smarter bidding decisions for you, ensuring you’re always targeting the right customers at the right times.

How to enable dayparting?

Good news—is automatically active for all products in Advigator. You don’t have to spend time analyzing data or making manual adjustments. However, if you want more control, you can customize the bid values for each hour under Targeting > Settings > Hourly Bidding.

By letting Advigator handle your dayparting, you maximize your ad spend, reduce waste, and ensure you’re bidding smarter at every hour of the day.